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Independent market research firm Mintel recently released a report analyzing the four major trends in the global beauty care industry over the next ten years:
1. Intelligent technology into the mainstream
According to Mintel users survey, 18% of Chinese skin care workers said they would use smart skin care equipment, compared with just 13% in 2014; nearly half of UK skin care workers are keen on skin management apps; 30% of American women said they would try beauty instrument. Consumers are increasingly accepting the use of new smart technologies in health management and are looking forward to the launch of more high-tech beauty products.
DNA technology is used to assess the condition of the skin in order to deal with the problem of skin aging, such as by scanning the skin and using 3D printing technology to make the model so that consumers feel similar to the real skin texture. Customers can regularly observe the effect of the product on the skin to improve the skin, reduce wrinkles, pores and so on. The future, the skin care will be extended to the inner layer, through the implantation of moisturizing, nutrition and molecular techniques to provide long-term skin care.
High-tech will also improve the store's shopping experience. Sixty-four percent of China's luxury consumers are happy to try electronic devices in store shopping, such as remote display of models; 23% of young British women (16-24 years old) will be more suitable for hairstyles and hair color . Recently opened a new Paris Sephora concept shop, customers can browse the robot on the goods and orders, pick up the store or home delivery service.
2. Water will become a luxury
WWF predicts that by the year 2025, 2/3 of the world's population will face the problem of water scarcity. Consumers are now increasing their awareness of water conservation and beauty brands have introduced a variety of upgraded products such as dehydrated shower gel, toothpaste substitutes Wait. The next generation of consumers are not satisfied, young people prefer to fully dehydrated products.
According to the survey, 24% of young people in Britain prefer anhydrous bath products, accounting for 28% of French young people. Brand manufacturers are looking for more water to gain an edge in the market. In addition to ocean lakes, they also collect fog on the hills for pure water, and the use of plant water extends from the beverage industry to the beauty industry.
For the brand, the transparency of water information is the key. Customers want to know the details of the product, such as the origin of the product, new arrival facial sonic clear cleansing device CS1208 the status of the water supply, whether the water is recycled or not. The demand for water-saving equipment is also increasing, consumers expect brands to guide them to develop scientific water habits.
3. To promote "rejuvenation" concept
In the survey, nearly 80% of Britons feel energy deficient, 28% of Americans regard fatigue as the first-class health problem, and in order to maintain their vigorous energy, people will adopt a two-pronged approach in the future:
On the one hand, consumers adhere to a comprehensive and healthy lifestyle in pursuit of long-term skin care. Both Chinese and Brazilian skin care workers will improve their sleep quality, balance their diet and strengthen their exercise as Top 3 elements of healthy living.
On the other hand, consumers will seek more care products. In fact, the beauty care industry is increasingly advocating the concept of "vitality." According to the Mintel database, 12% of the global skin care product promotion in 2015 is able to add energy, up from 10.5% in 2014, and the proportion of eye care products globally leading the concept rose from 13% in 2014 to 15% , The proportion of shampoo rose from 2.7% to 3.2% over the same period.
The idea of "rejuvenating" will give brands and manufacturers enormous room to play. Beauty brands can also cross-border cooperation with food and beverage brands, extending the field of health products, promote a variety of complementary products.
4. Natural ingredients sought after
Surveys show that half of British men consider skin care products that contain natural ingredients to be skin-friendly, fashion personal Steamer 42% of all skin care professionals in the UK buy natural organic skin care products, 48% in Spain and Italy, 57% in the United States, Generally considered natural skin care products more environmentally safe.
People of all ages natural skin care products gave birth to the "kitchen beauty" rise, even the daily ingredients can be seen on the table and kitchenware homemade skin care products. In 2014, beauty blogger Michelle Phan received nearly 3 million hits on a homemade video tutorial on YouTube, stating that traditional beauty care therapies are entering the mainstream.
Brands can also be involved, emphasizing handmade convenience for consumers to create their own products at home; retailers can simulate the supermarket aisles, frozen natural raw materials, to guide consumers at home how the product with a different fragrance and texture.
The future, skin care brands will work with home brands, the introduction of kitchen equipment and storage equipment, beauty counters will also provide customers with self-conditioning skin care products courses. Consumers are increasingly pursuing a natural lifestyle, and they want to be involved in the manufacturing of the product and make sure that the skin care products used are safe and secure.
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